Date of investment: February 2007

Established in 2000, V-Link Group is one of the leading passenger transportation solutions providers in the country. V-Link’s principal interest lies in employee transportation and metered taxis. When IVFA fell in step with V-Link, it was providing Fleet Management Solutions to India’s leading BPOs, media houses and corporate clients in major cities in India.

With IVFA support, V-Link launched “MERU”, a fleet of air-conditioned, GPS-linked, electronic metered taxis in Mumbai. Meru raced through Mumbai and soon became the preferred choice of travel in the city. Exclusive concessions at the new Hyderabad and Bengaluru International Airports, enabled Meru to commence services in these cities in March and May 2008 respectively. March 2008 saw its services in Delhi as well. Meru is now the largest metered taxi service in India.

• IVFA investment rationale >
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  Transportation landscape is evolving in India with many cities keen to promote international class taxi services Conveyance cost is the third largest cost item for BPO companies and is a non-core function which is usually outsourced There are no organised players in the industry
• IVFA value addition >
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  Formulated MERU launch strategy Supported in attracting high quality management team Formulated bid strategy for airport concessions in Bengaluru and Hyderabad Developed and implemented strategy for alternate revenues Finalized blueprint for new technology platform

Detailed information on the Company is available at www.merucabs.com