"IVF Advisors has been an
invaluable partner to us in the time that
we have been associated. Indeed more valuable
than the investment has been the support and
the guidance that they have given us in terms
of helping us re-align our business to face
the challenges of the coming years."
Shravan Shroff - Managing Director, Shringar
Cinemas Limited
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Shringar is
a 37-year-old company engaged in the business
of film distribution. The biggest distributor
in the western region in India, Shringar
is well known in the market for ethics and
it's astute sense of picking the right film
at the right price. This strategy has seen
them generate an annualized return of over
40% on the films distributed in the last
5 years. Shringar, as a natural extension
of its business, has ventured into the world
of film exhibition in a big way. They propose
to manage a large number of multiplexes
in the coming years, besides increasing
their distribution reach to a pan India
footprint.
Apart from providing funds, IVF has assisted
the company in revamping operations to transform
it from a family
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run enterprise
to a professionally managed one. Internal
processes have been streamlined, remodeled,
and computerized to improve efficiencies.
A second tier of professional managers was
created, freeing top management time from
operational matters, and allowing them to
concentrate on business development. IVF is
also actively involved in their growth initiatives
and is working on the financial closure for
their second stage of growth. IVF exited from
its investment in Shringar after the company
listed on the Indian stock exchange, following
its successful Initial Public Offering in
April 2005, which was subscribed 10 times.
Detailed information on the company available
at www.shringar.co.in
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