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IVF
to acquire Fabmall following which it became
the third largest grocery retail chain in
the country. Under new management inducted
by IVF, the Company embarked on a strategy
of extending its presence into the
the main cities of South India and became
the fasted growing supermarket chain in
South India. In addition to a commanding high
street presence in these key markets,
the Company built up a strong supply |
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chain
across various supermarket relevant categories
– highlighted by some best in class processing
facilities and vegetable collection points.
The US$24 billion conglomerate, Aditya Birla
Group, has acquired a controlling interest
in Trinethra and is using the Company’s strong
position in South India as a platform for
its organised retail foray.
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In 2004 when IVF acquired
a controlling stake in Trinethra Super Retail,
it was the largest grocery chain in the state
of Andhra Pradesh in South India. In November
2004, as a first step in the direction of
building a pan South India supermarket chain,
the Company was assisted by |
