Dummy data
X
WE partner and build valuable, enduring, socially responsible businesses that generate
immense wealth for stake
holders

We are universally admired
and trusted managers of
intellectual and financial capital
X
PRUDENTLY invest in or buy and build world class businesses

BE thought leaders

FACILITATE exchange of knowledge and ideas and build a vibrant community of businesses and stakeholders

CREATE an exciting and
challenging environment for
a highly motivated and
empowered team
X
LOGIN
USERNAME
PASSWORD
    HELP | ENTER
HOME
Date of investment: January 2005

Music Broadcast (‘MBPL’) launched the first 24-hour private FM station in India (Bengaluru) in 2001. It broadcasts under the brand name “Radio City 91.1 FM”, India's first and leading hit music FM radio brand. When IVFA tuned up with MBPL, it had stations in 4 key cities – Bengaluru, Mumbai, Delhi and Lucknow.

With IVFA, MBPL acquired licenses in 16 new cities. All stations are now operational and Radio City has presence in 20 cities. MBPL initiated voice enabled portal to download content on mobile phones providing value added services and is building on activation revenues. Radio City received Radio Active Award for excellence in creativity and highest number of awards at Promax. MBPL has 20% advertising market share and in terms of revenue ranks second.

  • IVFA investment rationale >
    • FM Radio is highly under penetrated and expected to grow significantly in coming years
    • Leader and pioneer in FM Radio with stations in 4 key cities
    • With expected license regime change, the business will be profitable
    • Attractive transaction structure
  • IVFA value addition >
    • Acquired 16 new licenses at cost significantly lower than other bidders
    • Helped in building a strong management team
    • Introduced new programming and marketing initiatives
    • Supported in building an excellent sales team and processes

Detailed information on the Company is available at www.radiocity.in