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RADIO CITY
RDC CONCRETE
MERU CABS
MAHINDRA HINODAY
ROBO SILICON >
DM HEALTHCARE
ACT
INLOGISTICS
UEM
AKSHAYINI OORJA
INDIA FINSERVE
ADVISORS
GROUP FMG
Date of investment: December 2007
Robo Silicon began operations in 2001 by setting up a crushing plant and quarry in Hyderabad to supply manufactured sand to the construction industry. Robo was the first in the country to introduce the concept of manufactured sand. Extensive marketing efforts coupled with the consistent supply made “Robosand” a generic name for manufactured sand in the construction industry. At the time of acquisition, Robo Silicon had 5 quarries.
With IVFA, Robo has been rapidly expanding across India to locations such as Vizag, Delhi, Bengaluru, Jamnagar, Pune, Mangalore and Davanagere and is currently the largest organized player in the stone aggregates industry in India. Robo Silicon has successfully attracted high quality talent and built a deep management team. It is in the process of injecting state-of-the-art mining technologies & processes, which will meet global standards for safety and environment protection.
IVFA investment rationale >
Move
X
Break into a very large, fast growing, fragmented and unorganized aggregates industry
An industry leader with global best practices & processes and right management team in the sector can create disproportionate value
Benefit from the potential synergies between RDC and Robo Silicon
IVFA value addition >
Move
X
Helped build a deep management team
Facilitated creation of the vision, mission and values
Evolved appropriate sales strategy and processes
Streamlined the MIS and related processes
Encouraged best practices in mining
Detailed information on the Company is available at
www.robo.co.in